Understanding Media Economics

Understanding Media Economics pdf epub mobi txt 电子书 下载 2025

出版者:Sage Publications UK
作者:Gillian Doyle
出品人:
页数:196
译者:
出版时间:2002-5-1
价格:GBP 83.00
装帧:Hardcover
isbn号码:9780761968740
丛书系列:
图书标签:
  • 传媒经济学 
  •  
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'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute. "Understanding Media Economics" provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. "Understanding Media Economics" offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

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