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Mira Wilkins 作者

Cambridge University Press

译者

2011-6-20 出版日期

582 页数

USD 40.99 价格

Paperback

丛书系列

9781107400238 图书编码

American Business Abroad 在线电子书图书标签: 跨國企業資本主義美國福特汽車城市规划品牌历史6-经济历史5-美国-经济

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发表于2024-06-01

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American Business Abroad 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

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