Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.
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有一些设计拥有超越时间的力量
评分Identity is dynamic.
评分版式清爽干净
评分从一堆字母里分出德语还是英语好痛苦。。。有些字和图太靠里了不好读＝。＝内容挺好的了解了不少。。。
评分有一些设计拥有超越时间的力量
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