The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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理論很詳細 解釋得還算清楚。但是語言實在太矯揉造作了...什麽叫 Erect the entry barriers??? 這個實在太好笑了~
评分我觉得写得一般，但是因为考试，最近读的灰常深入，意大利妞儿说这本书是我们这周共同的男朋友，哈哈哈哈
评分理論很詳細 解釋得還算清楚。但是語言實在太矯揉造作了...什麽叫 Erect the entry barriers??? 這個實在太好笑了~
评分四年前的书，marketing is all about changing，斯墨菲特该update下啦～
评分四年前的书，marketing is all about changing，斯墨菲特该update下啦～
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