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Wim Biemans 作者

McGraw-Hill Education

译者

2010-3-1 出版日期

386 页数

USD 85.98 价格

Paperback

丛书系列

9780077121891 图书编码

BUSINESS TO BUSINESS MARKETING 在线电子书图书标签: 美國 Marketing B2B 2012

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BUSINESS TO BUSINESS MARKETING 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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BUSINESS TO BUSINESS MARKETING 在线电子书图书描述

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

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