具体描述
《对外经贸英语函电》982年初版发行，1986年进行修订。经全国外贸中专学校作为统一教材使用，并经一些院校的外经贸专业使用，普遍反映是一部好的函电教科书。但随着我国对外经贸事业的发展，国际贸易新事物的出现以及外贸中专教育改革的深化，有必要再次修订、改编。
这本图书以“对外经贸英语函电”为核心主题，致力于为读者提供一份全面且易懂的经济学知识体系。内容涵盖了国际经济关系、贸易政策分析以及相关理论与实践的详细解析，帮助读者深入理解全球经济动态和复杂的贸易机制。书中通过系统化的章节安排，逐步引导读者从基础概念出发，逐步掌握如何评估各国经济状况、制定合理的贸易战略，并分析国际市场变化对本土产业的影响。每一章节都注重语言表达的清晰和逻辑的连贯，使得内容更具实用性和可读性。 在理论部分，书中详细介绍了经典经济学模型，如比较优势理论、供需关系分析以及国际收支平衡方程等，通过实际案例进行说明，帮助读者将抽象的概念转化为具体的应用场景。此外，内容还强调了当前全球化背景下，跨国公司战略与政策制定的重要性，使读者能够更好地理解经济发展的内在逻辑和外部环境的影响。 为了增强学习效果，本书注重运用丰富的图表、数据分析及专家评述，使得复杂的内容更加直观易懂。读者不仅可以了解理论知识，还能通过多维度的视角进行思考，培养独立分析问题的能力。特别是对于初学者，这本书提供了一个完整的学习路径，从基础知识逐步推进到更高级的经济现象解析。 图书设计细致周全，每个章节都配备了详尽的术语解释、实例分析和思考问题，鼓励读者主动参与学习过程。这种教学方法不仅提升了知识吸收的效率，还增强了读者的自主学习能力。在专业领域，书中对政策建议与市场预测的探讨也为从业人员提供了有价值的参考资料。 总体来说，这本图书以其精炼的内容和清晰的结构，让读者在理解经济原理的同时，也能够看到理论在现实中的应用。无论是学生、工作人员还是对全球经济感兴趣的人士，都能从中获取有价值的知识与见解。书中不仅强调了知识点的传授，更注重提升读者的思维能力和实际操作技巧，使其能够在复杂多变的国际环境中游刃有余。通过这种方式，这本图书真正为读者打造了一场深入探索经济世界的学习之旅。
作者简介
目录信息
Preface
The Layout of a Business Letter
Chapter 1 Establishing Business Relations
Introduction
Lesson 1 Self-Introuduction
Lesson 2 (A) Request for the Establishment of Business Relations
(B) A Reply to the Above
Lesson 3 Transferring Business Relations
Supplement: Some Useful Sentences on Establishing
Chapter 2
Introduction
Lesson 4
Lesson 5
Lesson 6
Business Relations
Enquiries and Offers
An Enquiry for Chinese Cotton Piece Goods
(A) A "First" Enquiry
(B) Reply
(A) An Enquiry for Iron Nails
(B) A Reply to the Above
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Chapter 3
Introduction
Lesson 13
Lesson 14
Lesson 15
Lesson 16
Lesson 17
A Firm Offer
A Voluntary Offer
A Special Offer
(A) Asking for Proforma Invoice
(B) Sending Proforma Invoice
Urging the Buyer to Accept the Offer
Concession on Price
Supplement: Some Useful Sentences on Enquiries and
Offers
Making Counter-Offers and Declining Orders
Counter-offer on Groundnut Kernels
Persuading the Buyer to Accept the Offer
Offering Substitute
Inability to Supply
(A) Declining a Counter-offer
Lesson 18
Lesson 19
Chapter 4
Introduction
Lesson 20
Lesson 21
Lesson 22
Lesson 23
Lesson 24
Lesson 25
Chapter 5
Introduction
Lesson 26
Lesson 27
Lesson 28
Chapter 6
Introduction
Lesson 29
Lesson 30
Lesson 31
Lesson 32
Lesson 33
Lesson 34
2 (B) Declining an Order
(A) A Repeat Order
(B) Decling a Repeat Order
Partial Rejection of an Order
Supplement: Some Useful Sentences on Counter-Offers and
Declining Order
Conclusion of Business
(A) Sending a Sales Contract
(B) Sending a Sales Confirmation
Supplement: Specimen of Sales Confirmation
Confirming a Purchase
Conclusion of Business
Counter-signature
Confirming a Repeat Order
(A) Acknowledgement of the First Order
(B) Confirmation of a Transaction
Supplement: Some Useful Sentences on Conclusion of
Business
Telegrams and Telexes
Telegrams
Specimens of Telegrams
Telexes
Appendix 1 : Worldwide Business Telex Abbreviations
Appendix 1 : Part of Telex Destination Codes ?
Payment
(A) Proposing to Pay by 30 Days L/C
(B) Reply
(A) Asking for Easier Payment Terms
(B) Reply
(A) Asking for D/P Terms
(B) Reply
(A) Modifying Terms of Payment
(B) Reply
(A) Request for Payment by D/A
(B) Reply
Unfavourable Reply to a Proposal of D/A Terms
Chapter 7
Introduction
Lesson 35
Lesson 36
Lesson 37
Lesson 38
Lesson 39
Lesson 40
Chapter 8
Introduction
Lesson 41
Lesson 42
Lesson 43
Lesson 44
Lesson 45
Lesson 46
Chapter 9
Introduction
Lesson 47
Lesson 48
Lesson 49
Lesson 50
Lesson 51
Chapter 10
Introduction
Lesson 52
Lesson 53
Supplement: Some Useful Sentences on Payment
Establishment of and Amendment to L/C
Urging Establishment of L/C
Advising the Establishment of the I/C and Asking for Timely
Delivery
A Specimen of an L/C
Amending I/C to Allow Partial Shipment and Transhipment
(A) Asking for Extension of L/C
(B) Reply
Amending L/C to Increase the Quantity and Amount
Supplement: Some Useful Sentences on Establishment of
and Amendment to L/C
Shipment
Packing Requirement
Inquiring about Shipment
Advising Shipment
Urging Shipment
(A) Proposing Part Shipments
(B) Advice of Partial Shipment
Information on Container Service
Incoterms 1990
Supplement: Some Useful Sentences on Shipment
Insurance
Asking for CFR Terms
(A) Reply to a Request for Excessive Insurance
(B) Type of Coverage
(A) Covering Insurance for the Buyer
(B) Asking the Buyer to Cover Insurance
Asking for Additional Insurance
Insurance Clause
Supplement: Some Useful Sentences on Insurance
Complaints and CIaims
Claims for Poor Packing
Claim for Non-conformity of Quality
Lesson 54
Lesson 55
Lesson 56
Lesson 57
Lesson 58
Lesson 59
Chapter 11
Introduction
Lesson 60
Lesson 61
Lesson 62
Chapter 12
Introduction
Lesson 63
Lesson 64
Lesson 65
Lesson 66
Lesson 67
Lesson 68
Lesson 69
(A) Complaining of Short Delivery
(B) An Adjustment Made by the Shipping Company
Complaints of Wrong Goods Delivered
Complaint Accepted
Claim for Short Weight
Settlement of Claim
Claim Rejected
Supplement: Some Useful Sentences on Complaints and
Claims
Agencies
(A) Asking for Sole Ageney
(B) An Unfavourable Reply
(A) Asking for Sole Agency
(B) A Favourable Reply
(A) Exclusive Sales Agreement
(B) Scle Agency Agreement
Supplement: Some Useful Sentences on Agencies
Some Other Modes of Trade and Economic Activities
Bidding
Processing and Assembling Trade
Compensation Trade
Leasing Trade
Investment in China
A Joint Venture Contract
Importation of Technology
Supplement: Some Useful Sentences on Some Other Modes
· · · · · · (收起)
The Layout of a Business Letter
Chapter 1 Establishing Business Relations
Introduction
Lesson 1 Self-Introuduction
Lesson 2 (A) Request for the Establishment of Business Relations
(B) A Reply to the Above
Lesson 3 Transferring Business Relations
Supplement: Some Useful Sentences on Establishing
Chapter 2
Introduction
Lesson 4
Lesson 5
Lesson 6
Business Relations
Enquiries and Offers
An Enquiry for Chinese Cotton Piece Goods
(A) A "First" Enquiry
(B) Reply
(A) An Enquiry for Iron Nails
(B) A Reply to the Above
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Chapter 3
Introduction
Lesson 13
Lesson 14
Lesson 15
Lesson 16
Lesson 17
A Firm Offer
A Voluntary Offer
A Special Offer
(A) Asking for Proforma Invoice
(B) Sending Proforma Invoice
Urging the Buyer to Accept the Offer
Concession on Price
Supplement: Some Useful Sentences on Enquiries and
Offers
Making Counter-Offers and Declining Orders
Counter-offer on Groundnut Kernels
Persuading the Buyer to Accept the Offer
Offering Substitute
Inability to Supply
(A) Declining a Counter-offer
Lesson 18
Lesson 19
Chapter 4
Introduction
Lesson 20
Lesson 21
Lesson 22
Lesson 23
Lesson 24
Lesson 25
Chapter 5
Introduction
Lesson 26
Lesson 27
Lesson 28
Chapter 6
Introduction
Lesson 29
Lesson 30
Lesson 31
Lesson 32
Lesson 33
Lesson 34
2 (B) Declining an Order
(A) A Repeat Order
(B) Decling a Repeat Order
Partial Rejection of an Order
Supplement: Some Useful Sentences on Counter-Offers and
Declining Order
Conclusion of Business
(A) Sending a Sales Contract
(B) Sending a Sales Confirmation
Supplement: Specimen of Sales Confirmation
Confirming a Purchase
Conclusion of Business
Counter-signature
Confirming a Repeat Order
(A) Acknowledgement of the First Order
(B) Confirmation of a Transaction
Supplement: Some Useful Sentences on Conclusion of
Business
Telegrams and Telexes
Telegrams
Specimens of Telegrams
Telexes
Appendix 1 : Worldwide Business Telex Abbreviations
Appendix 1 : Part of Telex Destination Codes ?
Payment
(A) Proposing to Pay by 30 Days L/C
(B) Reply
(A) Asking for Easier Payment Terms
(B) Reply
(A) Asking for D/P Terms
(B) Reply
(A) Modifying Terms of Payment
(B) Reply
(A) Request for Payment by D/A
(B) Reply
Unfavourable Reply to a Proposal of D/A Terms
Chapter 7
Introduction
Lesson 35
Lesson 36
Lesson 37
Lesson 38
Lesson 39
Lesson 40
Chapter 8
Introduction
Lesson 41
Lesson 42
Lesson 43
Lesson 44
Lesson 45
Lesson 46
Chapter 9
Introduction
Lesson 47
Lesson 48
Lesson 49
Lesson 50
Lesson 51
Chapter 10
Introduction
Lesson 52
Lesson 53
Supplement: Some Useful Sentences on Payment
Establishment of and Amendment to L/C
Urging Establishment of L/C
Advising the Establishment of the I/C and Asking for Timely
Delivery
A Specimen of an L/C
Amending I/C to Allow Partial Shipment and Transhipment
(A) Asking for Extension of L/C
(B) Reply
Amending L/C to Increase the Quantity and Amount
Supplement: Some Useful Sentences on Establishment of
and Amendment to L/C
Shipment
Packing Requirement
Inquiring about Shipment
Advising Shipment
Urging Shipment
(A) Proposing Part Shipments
(B) Advice of Partial Shipment
Information on Container Service
Incoterms 1990
Supplement: Some Useful Sentences on Shipment
Insurance
Asking for CFR Terms
(A) Reply to a Request for Excessive Insurance
(B) Type of Coverage
(A) Covering Insurance for the Buyer
(B) Asking the Buyer to Cover Insurance
Asking for Additional Insurance
Insurance Clause
Supplement: Some Useful Sentences on Insurance
Complaints and CIaims
Claims for Poor Packing
Claim for Non-conformity of Quality
Lesson 54
Lesson 55
Lesson 56
Lesson 57
Lesson 58
Lesson 59
Chapter 11
Introduction
Lesson 60
Lesson 61
Lesson 62
Chapter 12
Introduction
Lesson 63
Lesson 64
Lesson 65
Lesson 66
Lesson 67
Lesson 68
Lesson 69
(A) Complaining of Short Delivery
(B) An Adjustment Made by the Shipping Company
Complaints of Wrong Goods Delivered
Complaint Accepted
Claim for Short Weight
Settlement of Claim
Claim Rejected
Supplement: Some Useful Sentences on Complaints and
Claims
Agencies
(A) Asking for Sole Ageney
(B) An Unfavourable Reply
(A) Asking for Sole Agency
(B) A Favourable Reply
(A) Exclusive Sales Agreement
(B) Scle Agency Agreement
Supplement: Some Useful Sentences on Agencies
Some Other Modes of Trade and Economic Activities
Bidding
Processing and Assembling Trade
Compensation Trade
Leasing Trade
Investment in China
A Joint Venture Contract
Importation of Technology
Supplement: Some Useful Sentences on Some Other Modes
· · · · · · (收起)
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