The Business of Healthcare Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Burns, Lawton Robert 编作者

译者

2012-9 出版日期

600 页数

$ 64.41 价格

丛书系列

9781107607774 图书编码

The Business of Healthcare Innovation 在线电子书图书标签: 美国医疗

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The Business of Healthcare Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Business of Healthcare Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Business of Healthcare Innovation 在线电子书用户评价

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very nice introductory book

评分☆☆☆☆☆

very nice introductory book

评分☆☆☆☆☆

very nice introductory book

评分☆☆☆☆☆

very nice introductory book

评分☆☆☆☆☆

very nice introductory book

The Business of Healthcare Innovation 在线电子书著者简介

The Business of Healthcare Innovation 在线电子书图书目录

The Business of Healthcare Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Business of Healthcare Innovation 在线电子书图书描述

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

The Business of Healthcare Innovation 在线电子书下载 mobi epub pdf txt 在线电子书下载

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