Persuasive Recommender Systems 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus 作者

译者

2012-8 出版日期

65 页数

$ 45.14 价格

丛书系列

9781461447016 图书编码

Persuasive Recommender Systems 在线电子书图书标签: 数据挖掘推荐系统

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Persuasive Recommender Systems 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

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