Simple Heuristics in a Social World 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Simple Heuristics in a Social World

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Ralph Hertwig 作者
Oxford University Press
譯者
2012-9 出版日期
592 頁數
USD 98.50 價格
Hardcover
Evolution and Cognition 叢書系列
9780195388435 圖書編碼

Simple Heuristics in a Social World 在線電子書 圖書標籤: in  a  World  Social  Simple  Heuristics   


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Simple Heuristics in a Social World 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Simple Heuristics in a Social World 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Simple Heuristics in a Social World 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Simple Heuristics in a Social World 在線電子書 著者簡介


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Simple Heuristics in a Social World 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Simple Heuristics in a Social World 在線電子書 圖書描述

- Generalization of the research program on fast and frugal heuristics to the social world

- The book is the part of a trilogy: (1) Gigerenzer, Todd, & ABC Research Group (1999). Simple heuristics that make us smart. OUP (2) Todd, Gigerenzer, & ABC Research Group (2011). Ecological rationality: Intelligence in the world. OUP.

- Interdisciplinary group of authors (psychologists, economists, behavioral ecologists, political scientists, philosophers)

- Includes "hot" topics such as medical decision making, decision making among children, social networks, the problem of segregation, mate choice, moral reasoning and behavior

Simple Heuristics in a Social World invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources, including food, mates, and status, and where rivals grant the decision maker little time for deep thought, protracted information search, or complex calculations. Yet, the social world also encompasses domains where social animals such as humans can learn from one another and can forge alliances with one another to boost their chances of success.

According to the book's thesis, the undeniable complexity of the social world does not dictate cognitive complexity as many scholars of rationality argue. Rather, it entails circumstances that render optimization impossible or computationally arduous: intractability, the existence of incommensurable considerations, and competing goals. With optimization beyond reach, less can be more. That is, heuristics--simple strategies for making decisions when time is pressing and careful deliberation an unaffordable luxury--become indispensible mental tools. As accurate as or even more accurate than complex methods when used in the appropriate social environments, these heuristics are good descriptive models of how people make many decisions and inferences, but their impressive performance also poses a normative challenge for optimization models. In short, the Homo socialis may prove to be a Homo heuristicus whose intelligence reflects ecological rather than logical rationality.

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