Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a so ft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts.
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. Just My Type investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
p287 尾注20,“杨`范`克林彭” 条目的最后几个字落到了288页上。 P302 图片注释, “Cords):” 无右括弧。或者不需要左括弧; 该页上有一个注释符号①标注在“雷`曼和工厂录音室”之后,但没有找到注释文字; 同段落中的尾注符号[6]没有标注在正确位置上。 p318 注释④:“...
评分负责任 并不是非得通过“翻译过程是多么多么苦逼”的面貌展现出来。。。 轻松、幽默、自嘲、谦逊[GSS:有时是过于谦逊了。。。]鼓励读者拜读原著。。。本身就是 负责任的另一种表现。 [GSS:虽然猜想这本书的翻译过程,应该也有苦逼的一面。。。XP] 结合翻译者的非专业翻译...
评分什么是最好喝的饮料呢?1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水,你永远不会有吃腻的时候,你也不讨厌它。而相比其他各种味道的饮料,一开始的沉迷不会带给你永远的喜爱——万事万物,只有那些低调,平淡的事物是最最长久的。 字体也不例外,本书...
评分不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只...
评分每个人自有一个故事,承载着我们思想的文字的不例外。 《字体故事》给我印象最深刻的是里面的文字混用,是我看过的书里面最丰富的(毕竟是一本关于字体的书籍),在正文中使用与介绍的字体相同的字体,形象地描绘了该字体的式样,书的内容因此生动起来。让我感受到与之前看过...
like it so much, amazing
评分like it so much, amazing
评分读完就觉得我不懂字体。“外行因为不懂,所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances,就像葡萄酒。”
评分读完就觉得我不懂字体。“外行因为不懂,所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances,就像葡萄酒。”
评分读完就觉得我不懂字体。“外行因为不懂,所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances,就像葡萄酒。”
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