Just My Type pdf epub mobi txt 电子书 下载 2025
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a so ft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
- 设计
- 字体
- 字体的故事
- 美国
- 平面设计
- font
- design
- Typography
A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts.
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. Just My Type investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
具体描述
读后感
在《机械复制时代的艺术作品》中，本雅明提到，早在文字能够印刷之前，木刻技术已经实现了对版画等艺术作品的复制，而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是，当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后，...
评分内容不必说，很好看。但是作为载体的书本身，非常糟糕。 读得时候，发现不少错误，感觉像是草草上架的。价格88元，但是纸张的质量非常差。正文字体不统一，有时候用宋体，有时候用幼圆，然后正文的英文部分也随着中文的字体，间距一塌糊涂，我这个外行也觉得丑得不行。中文字体...
评分是通过《字谈字畅》认识的这本书和译者的，虽然之前也听闻过字节社和TIB（Type is Beautiful），但是对于字体的认识停留在衬线和非衬线和各个字体名字还有声名在外的Helvetica等几个西文字体。我想这可能也和中文的语境有关，但是无知并不能怪环境。 就像我们小时候最开始学一...
评分每个人自有一个故事，承载着我们思想的文字的不例外。 《字体故事》给我印象最深刻的是里面的文字混用，是我看过的书里面最丰富的（毕竟是一本关于字体的书籍），在正文中使用与介绍的字体相同的字体，形象地描绘了该字体的式样，书的内容因此生动起来。让我感受到与之前看过...
评分不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只...
用户评价
读完就觉得我不懂字体。“外行因为不懂，所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances，就像葡萄酒。”
评分读完就觉得我不懂字体。“外行因为不懂，所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances，就像葡萄酒。”
评分第一本读的很开心的历史书。All glory to the Baskerville Q.
评分读完就觉得我不懂字体。“外行因为不懂，所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances，就像葡萄酒。”
评分读完就觉得我不懂字体。“外行因为不懂，所以只区分得出brush script与arial那种巨大区别。其实字体的设计精髓在于nuances，就像葡萄酒。”
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