Converging Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Converging Media

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John V. Pavlik 作者
Oxford University Press, USA
譯者
2011-12-16 出版日期
488 頁數
GBP 75.20 價格
Paperback
叢書系列
9780199859931 圖書編碼

Converging Media 在線電子書 圖書標籤: 傳媒與新聞   


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Converging Media 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Converging Media 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Converging Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Converging Media 在線電子書 用戶評價

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Strategic Communication原來是把大傘. Chp 12: Advertising and Public Relations. p353-391.

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Strategic Communication原來是把大傘. Chp 12: Advertising and Public Relations. p353-391.

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Strategic Communication原來是把大傘. Chp 12: Advertising and Public Relations. p353-391.

評分

Strategic Communication原來是把大傘. Chp 12: Advertising and Public Relations. p353-391.

評分

Strategic Communication原來是把大傘. Chp 12: Advertising and Public Relations. p353-391.

Converging Media 在線電子書 著者簡介


Converging Media 在線電子書 著者簡介


Converging Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Converging Media 在線電子書 圖書描述

This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats.

We reviewed the current edition of Converging Media. In response to these reviews, the authors have decided to shift the chapter on ethics nearer the chapter on law while still maintaining an early introduction to the topic and integrating it throughout the text. In addition to updating examples, the authors will add more content on media economics to better compete with the Vivian text. Pavlik and McIntosh will also be adding content on global media, hyperlocal media, and other emerging media types, including social media. The number and quality of end-of-chapter questions will be increased and the number of International Perspectives doubled. The authors will also introduce a new feature box containing inspirational stories about famous journalists, and all existing feature boxes will be updated to contain photo captions and reflection questions. The glossary will be edited for consistency and to include page numbers. The book will undergo a robust copyedit to minimize repetition and streamline the prose for intro-course accessibility. The interior will be redesigned along the lines of the Rodman text. The photography program will be updated for an edgier look, and the font used for the marginal definitions will be changed. Lastly, the PowerPoints to be distributed via the Instructor's Resource CD and Companion Website will be redone so that they are less crowded and reflect good practice.

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