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Wheeler, Alina 作者

译者

2012-11 出版日期

336 页数

$ 50.85 价格

丛书系列

9781118099209 图书编码

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Designing Brand Identity 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Designing Brand Identity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Designing Brand Identity 在线电子书图书描述

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. This title features more than 30 all-new case studies showing best practices and world-class. It is updated to include more than 35 percent new material. It offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

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