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THE 22 IRREFUTABLE LAWS OF ADVERTISING 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Newman, Michael 作者

7-09999

译者

2004-5 出版日期

242 页数

276.0 价格

丛书系列

9780470821060 图书编码

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THE 22 IRREFUTABLE LAWS OF ADVERTISING 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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THE 22 IRREFUTABLE LAWS OF ADVERTISING 在线电子书图书描述

A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills. Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.

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