Blue Ocean Strategy pdf epub mobi txt 电子书 下载 2025
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
- business
- Strategy
- 管理
- 商业
- 战略
- management
- 策略
- marketing
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
具体描述
读后感
《蓝海战略》是我在地铁上看完的一本书，由于最近整天都要坐地铁到不同的地方，因此也有很多时间来看一本书，现在看的是《博客》这本旅游杂志。在地铁上看书，比较随意，但是也挺有意思，因为你能够旁若无人，不用担心别人怎么看你，不用去看别人，不用想着有没有机会跳下轨道...
评分无非是讲寻找竞争不激烈的行业， 里面有些工具和理论适合在跟客户提案时 吹水，显示自己逻辑严密，知识丰富。
评分 评分《蓝海战略》看了一半，看不下去，就此搁置。面对众口一辞的如潮好评和被要求的学习，自己也不禁惶惑——是自己太无知浅薄了吗？难以接受新思想？ 从网上找到蓝海战略的PPT来看（在某种程度上来说，一本书是可以精简为一个PPT，而PPT是可以作为导读的），因为要了解概要才能有...
评分http://i.mop.com/VClife/blog/2007/05/22/4239230.html 一次在杭州开会，中午吃饭的同座是做医疗广告网站的创业者，和他聊得过程中，他不断地表明自己开创的是一片蓝海。当时，虽然没有读过这本书，但是我知道他说的蓝海是指未开发的市场需求。而且，他作的行业我曾经关注过...
用户评价
价值曲线确实很直观！蓝海、红海总是不断地变幻的！
评分what is blue ocean？where is your blue ocean？China surely is a red ocean
评分其实就是老林很早给我们灌输的思想么
评分It's more like a summary of various case study. Seems that it lacks concrete supporting arguments
评分Like David Brooks's "Creative Monopoly"
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有