Blue Ocean Strategy pdf epub mobi txt 电子书 下载 2025
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.
- business
- Strategy
- 管理
- 商业
- 战略
- management
- 策略
- marketing
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
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读后感
《破晓—以弱胜强之道》提出了四种市场竞争区域，同质区域、隐性区域、创新区域、全新区域。这是对消费者头脑中的市场区域第一次分类！ 同质区域类似于以前所说的红海，隐性区域类似定位理论中的位置，创新区域则类似于在行业引入新因素的蓝海，而全新区域则是新崛起...
评分 评分也许一个小摊小贩也正在实施蓝海战略。 因为去除书中看似学术的东西（如战略布局图、战略分析元素等）后，再看本书，其实它就是讲的一句话：从更宏观的角度看待市场，既要看到现有顾客也要看到非顾客，然后他们作为整体考虑，把握他们的需求共同点，并设法满足之。而以后的蓝海...
评分http://bizchedan.blogbus.com/logs/47197198.html 蓝长平二不是一个日本人，而是四个Idea：蓝海战略、长尾理论、世界是平的，web2.0。把它们相提并论，不是因为都正流行，前三个还出了畅销书，依我看，是在说同一个事物，就是商业的未来。但可惜也都如同盲人摸象。 这头商业...
评分《蓝海战略》由欧洲工商管理学院（INSEAD）两位战略管理学教授金和莫博涅合作撰写。是当下最热门的管理畅销书之一，在中央电视台对话节目中目睹了两位教授的风采以后，一直记在心里。昨天晚上和朋友到八佰伴KFC吃快餐顺便到地下一层的书店买了一本。 首先打动我的不是这套...
用户评价
Like David Brooks's "Creative Monopoly"
评分全面分析自己企业的优劣势，然后做出一个战略曲线，增强那部分、减弱那部分，已获得新的产品或服务形态，取得优势进入蓝海。
评分其实就是老林很早给我们灌输的思想么
评分A new perspective
评分全面分析自己企业的优劣势，然后做出一个战略曲线，增强那部分、减弱那部分，已获得新的产品或服务形态，取得优势进入蓝海。
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