Trade Show and Event Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ruth Stevens 作者

South-Western Educational Pub

译者

2005-2-15 出版日期

352 页数

USD 72.95 价格

Hardcover

丛书系列

9780324206241 图书编码

Trade Show and Event Marketing 在线电子书图书标签: 会展 mkt

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发表于2024-10-02

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Trade Show and Event Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.

Trade Show and Event Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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