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Robert L. Cutts 作者

Penguin USA

译者

2005-1 出版日期

288 页数

104.00元价格

Pap

丛书系列

9780141017440 图书编码

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发表于2024-09-21

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From its origins as an electrical machinery manufacturer in the late nineteenth century, through to its present global, high-technology pre-eminence, Toshiba has guided itself by a stable set of values that lie at the heart of its identity. Today more than ever, those values are under pressure to adjust to the pragmatism of globalization, while persevering in their principles. At the start of the 2000s the company, along with the entire economy of its home nation, faces one of the toughest environments in its history. Robert L. Cutts explores the challenges of the future: how to reorganize, how to re-strategize, how to re-capitalize, how to stay on top. He meets the people who steer this 50-billion-dollar-per-year IT colossus towards the digital age, and discovers how 'Committed to People, Committed to the Future' is more than a stirring slogan: it is a standard for action in every aspect of the company's life.

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