This is the first-ever compilation of the best and most provocative examples of MTV design and promo work. With its instantly identifiable aesthetic sensibility, MTV has become an adjective, a language, style, and system unto itself, mimicked by advertisers, magazines, and others seeking that very desirable twelve-to-twenty-four demographic. From its blockbuster (1999) Video Music Awards campaign to the unforgettable Itchy ads to its on-air promos featuring the likes of Chris Rock, Shawn, Marlon and Keenan Wayans, and Jack Black, among others, MTV is about ideas that stick, unlike the teflon approach of most pop culture today. MTV has consistently been at the vanguard of contemporary visual media, producing work that is unique in its extraordinary global reach and its pervasive influence on high and low culture. Every designer fantasizes about doing work that is both cutting edge yet experienced by the mainstream; MTV's design is both. With an introduction by Moby, anecdotes from the MTV Design staff, and more than 300 four-color images, including the work of photographers David LaChapelle, Mark Seliger, and Dewey Nicks, along with video and print work from Anton Corbijn, Tractor, Hunter Gatherer, and Modernista, "Not Teflon: MTV Design "is as innovative and provocative as the legendary designs it compiles, and it's a must-have for every graphic designer, art director, advertiser, and design enthusiast.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有