The Search 在线电子书 图书标签: Google 搜索引擎 商业 Search IT Business web2.0 searchengine
发表于2024-06-18
The Search 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
即时人类意象资料库。 google的历程。搜索领域商业模式的变迁。和SEO搜索引擎优化的斗争。分布式系统。
评分#还行
评分#还行
评分重讀了一遍,有不同的感受。好書
评分重讀了一遍,有不同的感受。好書
约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
我是个搞技术出身的人,GOOGLE的技术并非是出类拔萃的,他的爬虫技术也并不是难度很高,他的搜索那更不用说了,只要数据整理的好,索引建的好,就OK了。不过他的硬件平台确实个不错的想法,便宜PC的堆叠,目前IBM和DELL推出的刀片服务器灵感也是来自于他。 个人认为GOOG...
评分在我刚开始Blog的时候,我写过几篇文章,算作是《Google成功的七堂课》的读后感。其实,那几篇文章都是借题发挥,利用这本书的七个章节标题,写了一些发散性的东西。 这里的链接是那个系列的最后一篇文章,每篇文章后边都有一个链接指到前一篇,感兴趣的不妨一读。 总体上,...
评分 评分在我刚开始Blog的时候,我写过几篇文章,算作是《Google成功的七堂课》的读后感。其实,那几篇文章都是借题发挥,利用这本书的七个章节标题,写了一些发散性的东西。 这里的链接是那个系列的最后一篇文章,每篇文章后边都有一个链接指到前一篇,感兴趣的不妨一读。 总体上,...
评分我是个搞技术出身的人,GOOGLE的技术并非是出类拔萃的,他的爬虫技术也并不是难度很高,他的搜索那更不用说了,只要数据整理的好,索引建的好,就OK了。不过他的硬件平台确实个不错的想法,便宜PC的堆叠,目前IBM和DELL推出的刀片服务器灵感也是来自于他。 个人认为GOOG...
The Search 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024