约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
书非借不能读也,终于在同学的催促下把《the search》看完了。在同学中我算是一个google fans了,不过比起真正的google fans差远了。 以前对google的一些技术和算法也有了解,这本书有了更全面的介绍,又是一个美国创业童话,stanford,博士毕业设计的成果,车库创...
评分该书更多的从技术的视角解析GOOGLE,解析GOOGLE的二大核心技术优势--PAGERANK和大规模集群式计算平台(可惜对后者着墨不多),通过解析Bill Gross/Goto/Overture更好的阐述了GOOGLE摸索商业模式的道路. 作者不愧为<连线>杂志的创始人.
评分 评分即时人类意象资料库。 google的历程。搜索领域商业模式的变迁。和SEO搜索引擎优化的斗争。分布式系统。
评分运气
评分重讀了一遍,有不同的感受。好書
评分2011. May
评分We need a new search engine that beats Baidu...Google and Baidu are probably at the end of their lives soon
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