Brands: The New Wealth Creators 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Susannah Hart 作者

New York University Press

譯者

March, 1998 出版日期

544 頁數

$50.00 價格

Hardcover

叢書系列

9780814755990 圖書編碼

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Brands: The New Wealth Creators 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brands: The New Wealth Creators 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brands: The New Wealth Creators 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brands: The New Wealth Creators 在線電子書著者簡介

Brands: The New Wealth Creators 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brands: The New Wealth Creators 在線電子書圖書描述

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.

Brands: The New Wealth Creators 在線電子書下載 mobi epub pdf txt 在線電子書下載

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