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Streetwise Maximize Web Site Traffic

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Robin Nobles 作者
Adams Media Corporation (2000年9月1日)
譯者
2000-9 出版日期
418 頁數
186.0 價格
平裝
叢書系列
9781580623698 圖書編碼

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Streetwise Maximize Web Site Traffic 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered: Web site positioning Using keywords Doorway pages Search engine strategies Competition reviews Preventing problems Miscellaneous techniques Directories

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