Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
有一天,我的前老板——小欧大人(对,又是他)在微信读书上送了这本书给我。深陷在kindle里的我感觉得到了救赎,因为kindle每次翻页都跳啊跳的眼睛都快瞎了。所以我快马加鞭把微信读书给下了,开始看起了七七八八的书.... 而送给我的《商战》看了快半年才看完。因为一开始看这...
评分这本书是我收藏的经典商业图书之一,说实话我怕别人读这本书,因为真正理解这本书意义的人都会是我有力的竞争者(若从事同一行业),呵... 不是说我心胸狭隘,而是说这些话的意思是表明这本书的重要。这是一本可做为你真正意义上的“指导”图书之一。
评分这是对我起到启蒙作用的一本书,也是我所买的第三本真正的书,也是看过《定位》后的一本书,其实有时候感觉,这本书和《定位》同样重要,毕竟它有太重要的思想在里面,感谢作者,感谢他们写的《营销战》《定位》《营销革命》,每一本都是经典。 其实我们可以把问题变得很...
评分1、兵力原则,数量多的战胜了数量少的,同样数量少的会博得媒体的同情。 2、防御优势原则 3、4中战争形式:防御战,攻击战,侧翼战,游击战 4、防御战原则:A:只有市场领先者才要考虑防御战 B:进攻自我 C:要时刻准备...
评分现在真的不知道书的价格是怎么标定的。 在书店拿到这本书后,翻了翻就知道是本好书,于是就想看看定价多少,心理价位是38元,一般来说这个厚度的书大多3、40元。 没想到竟然是60多元! 对于书的内容、作者的名气来说,60多元也并不离谱,只不过还是有些心疼。 难怪盗版书有...
看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
评分看起来很舒服, 都是用案例来解释. AL RIES 的书一定要全部都看一遍
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