Public Relations

Public Relations pdf epub mobi txt 电子书 下载 2025

出版者:South-Western Educational Pub
作者:Joe Marconi
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页数:386
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出版时间:2004-05-26
价格:USD 59.95
装帧:Hardcover
isbn号码:9780324203042
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With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ?one voice? in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as ?sales messages? ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

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