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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Joe Marconi 作者

South-Western Educational Pub

译者

2004-05-26 出版日期

386 页数

USD 59.95 价格

Hardcover

丛书系列

9780324203042 图书编码

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发表于2025-02-11

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ?one voice? in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as ?sales messages? ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

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