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The End of Marketing as We Know It 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sergio Zyman 作者

Collins

译者

2000-11-07 出版日期

272 页数

USD 15.95 价格

Paperback

丛书系列

9780887309830 图书编码

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The End of Marketing as We Know It 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The End of Marketing as We Know It 在线电子书图书描述

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

<LI>Why feel-good marketing is pointless unless it results in sales<LI>Why marketing is a science not an art<LI>How a well-honed strategy is more important to success than what ads say<LI>And much more

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