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Book Description
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
Book Dimension :
length: (cm)17.5 width:(cm)10.6
具体描述
读后感
learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
用户评价
尽管书里篇幅少 但他如何得到了政府资金 肯定有很多不为人知的努力 还有他对福特的恨 真是刷新了对福特的认识
评分尽管书里篇幅少 但他如何得到了政府资金 肯定有很多不为人知的努力 还有他对福特的恨 真是刷新了对福特的认识
评分尽管书里篇幅少 但他如何得到了政府资金 肯定有很多不为人知的努力 还有他对福特的恨 真是刷新了对福特的认识
评分1. 刷新对老福特的认知 2. 汽车的营销 3. 结合保罗沃克的书，就知道那3年有多惨了。
评分尽管书里篇幅少 但他如何得到了政府资金 肯定有很多不为人知的努力 还有他对福特的恨 真是刷新了对福特的认识
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