Steal These Ideas! 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Steve Cone 作者

Bloomberg Press

译者

2005-09 出版日期

208 页数

USD 18.95 价格

Hardcover

丛书系列

9781576601914 图书编码

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发表于2024-11-05

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Steal These Ideas! 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Steal These Ideas! 在线电子书图书描述

Working with and at leading companies including American Express, Espsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing. With the candor and freshness you'd expect from a close and (very) experienced friend, he delivers hundreds of insights in a quick, no-nonsense, and witty manner on all facets of marketing and advertising that will be of real value to businesses and organizations of all sizes and to anyone who has chosen marketing as a profession. A cover story on Cone in Ad Age's POINT magazine by Lawrence A. Armour called him "one of the acknowledged big guns in the mass-marketing business." And Faith Popcorn, bestselling author and Founder and CEO of Faith Popcorn's BrainReserve says, "With this book, Steve Cone provides a clear and no-nonsense guide for getting it done now."

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