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The INSEAD-Wharton Alliance on Globalizing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert E. Gunther 作者

Cambridge University Press

译者

2004-09-20 出版日期

474 页数

USD 35.00 价格

Hardcover

丛书系列

9780521835718 图书编码

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The INSEAD-Wharton Alliance on Globalizing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

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