Successful Direct Marketing Methods, Seventh Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bob Stone 作者

McGraw-Hill

译者

2001-07-30 出版日期

579 页数

USD 54.95 价格

Hardcover

丛书系列

9780658001451 图书编码

Successful Direct Marketing Methods, Seventh Edition 在线电子书图书标签: 市场营销

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Successful Direct Marketing Methods, Seventh Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Successful Direct Marketing Methods, Seventh Edition 在线电子书图书描述

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

Successful Direct Marketing Methods, Seventh Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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