The Mirage of Global Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David Arnold 作者

Ft Press

译者

2003-7-31 出版日期

256 页数

GBP 16.99 价格

Paperback

丛书系列

9780130470669 图书编码

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The Mirage of Global Markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

The Mirage of Global Markets 在线电子书下载 mobi epub pdf txt 在线电子书下载

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