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American Electronic Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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作者

中国出版对外贸易总公司

译者

2000-6 出版日期

416 页数

$ 232.72 价格

丛书系列

9780534195663 图书编码

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American Electronic Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Electronic Media 在线电子书图书描述

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

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