Brand Warfare 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David D'Alessandro 作者

McGraw-Hill Education

译者

2002-9-1 出版日期

240 页数

GBP 15.99 价格

Paperback

丛书系列

9780071398503 图书编码

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发表于2024-09-13

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Brand Warfare 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly".

Brand Warfare 在线电子书下载 mobi epub pdf txt 在线电子书下载

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