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Today's most refreshingly straightforward guidebook to the real rules of Wall Street. 'Buy the Dips' ...'Don't catch falling knives' ...'The trend is your friend' ...These trading maxims - and dozens like them - are repeated so often, by everyone from stockbrokers and advisers to stock market pundits, that for many investors they are fact. But when it's your own money on the line, how can you know which slogans should be followed, which should be ignored, and how to tell the difference? In "Buy the Rumor, Sell the Fact", Forbes staff writer Michael Maiello takes an unbiased look at more than 75 of these 'rules' to determine if they have value for investors in today's fast-changing markets - and, if so, what that value is.Before you place your next trade, let this engaging and easy-to-understand book show you how to: translate vague and contradictory investment maxims into common sense investing rules; understand and apply the basic mechanisms of the market to your investing; and, distinguish between advice that is valuable and advice that is dangerous. As an independent investor, you need to understand the everyday language of the markets before you can consistently profit from your investments. "Buy the Rumor, Sell the Fact" takes you inside that language to help you craft investment guidelines that apply to you, and only you, in your quest to make safe and sound investment decisions.