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Big Vision, Small Business

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Walters, Jamie S. 作者
BERRETT KOEHLER
譯者
2002-10 出版日期
240 頁數
$ 20.28 價格
叢書系列
9781576751886 圖書編碼

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Big Vision, Small Business 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Big Vision, Small Business 在線電子書 圖書描述

In a world that worships all things "big," Big Vision, Small Business recognizes and offers practical guidance to small businesses, while saluting their power to create change. Based on more than seventy interviews with small business owners and advocates, as well as a decade as the owner of a "big-vision, small enterprise," author Jamie Walters demonstrates that a business doesn't have to be big in size to make a big impact and significant contribution to the world. Indeed, Walters shows that there are certain things that are only possible through the smallest enterprises. There is a widespread belief in the world that although most businesses start small, they must keep growing if they are to stay healthy and survive. A common saying in regard to business is "grow or die." This idea is so pervasive that Inc. Magazine calls itself "The Magazine for Growing Companies" and the highest recognition it gives each year is to the "Inc. 100" -- the 100 fastest growing small businesses. This book challenges this conventional viewpoint. It shows that small businesses can stay small and remain vital, healthy, and successful. As one of the chapters is titled, "There's More Than One Way to Define Growth." The book advocates having a "Big Vision" instead of growing in size, and it gives lots of examples of small businesses that do this.

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