Leading Through Relationship Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Batterley, Richard 作者

McGraw-Hill Book Company Australia

译者

2003-9 出版日期

200 页数

$ 31.36 价格

Pap

丛书系列

9780074713747 图书编码

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发表于2024-12-29

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Leading Through Relationship Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Relationship marketing is what relationships in business are all about; the strategy of properly aligning the relationships between all the key stakeholders in an organisation, working towards increased performance and profitability of the organisation. Richard Batterley, who is regarded as an expert in Relationship Marketing and writes a regular column for Australia's foremost marketing magazines, has produced a book that addresses the many aspects of relationship marketing in a holistic way. To date much has been written about the different aspects of relationship marketing, but until now, nothing has been written as a single source of reference and information. The book offers a logical structure, dealing with the history of relationship marketing, the why and the how. This book presents a coherent definition and model of relationship marketing and introduces some new concepts, pulled together into a single source an integrated view of relationship marketing and its vital role in today's businesses.

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