This book helps you make every event a smashing success in seven simple steps. Whether you're organizing a company party, a product launch, or a fund-raising gala, planning a major event can be a daunting task. Now the industry leaders who've organized major events for the 1996 Olympics and for several Fortune 500 companies make it easy for anyone to plan a successful function - in seven timesaving steps: Determine the Five 'W's and, Always, 'How', Who, What, Where, When, Why, and 'How big is your budget?'; Take Care of the Nuts and Bolts - A surefire system to choose the perfect time and place; Create a Project Blueprint - The smart way to keep track of contacts, guest lists, menus, staff, sound, decor, security, etc. in one book; Design Your Event - Harness your creativity with looks and ideas to suit any venue; Envision Your Event - Hints to achieve an overall look, sound, and feel; Finish the Unseen Details - Tips and techniques to help pull off the event as smoothly as possible; and, Post Event Follow-Up - Following through with cleanup, expenses, and thank you notes. 'My experience working with Paulette and Jodi Wolf has been an incredible one' - Preston Bailey, author of "Preston Bailey's Design for Entertaining". 'The team of Paulette and Jodi Wolf represents the very best in the special event business' - Lisa Hurley, Editor, "Special Events Magazine". 'This book will provide great insight as to how to organize your important events' - Deloris Jordan, President, Michael Jordan's Family Foundation. "Event Planning Made Easy" is perfect for: corporate parties; fund-raising galas; product launches; weddings and receptions; destination conventions; family reunions; award banquets; holiday parties; church events; fashion shows; athletic events; dedications and groundbreakings; and, much more. Planning an event for your company, club, charity group, or family? Learn the secrets of the pros. No matter what the scale, budget or occasion, event planning can be an immense challenge. There's a reason why companies often hire outside specialists to handle the task. These specialists know what they're doing. But there's no reason you can't use the proven secrets of professionals to plan your own successful events. Written by Paulette Wolf and Jodi Wolf - the industry's top leaders in corporate event production - this simple comprehensive guide takes you through every step of the party-planning process, from early conceptualization, sourcing and contracting, to last-minute details and follow-ups. By taking advantage of their years of experience, you can easily sidestep stress, balance the budget, anticipate problems - and create a smoothly run event that makes a positive, lasting impression. These time-tested tricks of the trade will help you to: choose the right venue at the best price; create an organized event book; develop an ideal menu and theme; book entertainment, staff, and caterers; manage behind-the-scenes operations and security; and, make every event a smashing success. "Event Planning Made Easy" takes the guesswork out of party organization - so you have more time to focus on the creative and social aspects of the job. This book even includes all the fill-in sheets and forms you'll need to keep track of everything. Event production may be work, but when you know the secrets of the pros, you'll be surprised at how fun and rewarding it can be. Paulette Wolf and Jodi Wolf are founders and presidents of Paulette Wolf Events & Entertainment (PWEE). Nationally recognized as industry leaders in corporate event planning, they have provided services for the 1996 Atlanta Olympics, Fortune 500 corporate launches, McDonald's, Disney, American Red Cross, Cirque du Soleil, VH1, USA Today, and many others. Their talent list includes Tom Brokaw, Hillary Rodham Clinton, Bill Cosby, and Oprah Winfrey, and they were recently featured in "Ladies' Home Journal".
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作为一名在会展行业摸爬滚打了多年的资深人士,我本以为市面上没有什么新东西能给我带来启发了,很多所谓的“新方法”不过是换汤不换药的陈词滥调。然而,这本书在处理“客户沟通的艺术”和“利益相关者管理”方面展现出了令人惊喜的深度和细腻。它没有简单地强调“保持礼貌”,而是深入剖析了不同层级客户(如赞助商、决策者、执行团队)的潜在动机和沟通偏好,并提供了针对性的沟通策略。我印象最深的是关于“期望值对齐”的讨论,作者强调了在项目初期就建立清晰、无歧义的沟通基线是多么重要,以及如何巧妙地处理那些不断变化的“非正式需求”。读完后,我立刻回想起了几个过去合作中出现摩擦的项目,很多问题如果早点应用书中的沟通技巧,可能根本就不会升级。这本书的文字风格非常沉稳老练,用词精准,读起来就像是在听一位行业泰斗的私房课,充满了洞察力,它帮助我将多年的经验进行了一次系统的梳理和升华。
评分这本书简直是为我们这种活动策划新手量身定做的!我本来对组织公司年会这件事感到非常头疼,感觉要做的事情像一座需要攀登的高山,面对着从场地租赁到餐饮安排,再到节目流程设计的每一个环节,我都感到无从下手。我尤其担心预算控制的问题,总怕一个不小心就超支,或者在关键时刻找不到靠谱的供应商。这本书的结构非常清晰,它没有堆砌那些空泛的理论,而是像一位经验丰富的老前辈,手把手地教我如何拆解一个大型活动的复杂性。特别是它关于风险管理的章节,让我对“Plan B”的重要性有了全新的认识,之前我只想着顺利完成,完全没考虑过突发状况,现在我心里踏实多了,知道即使出现意料之外的变动,我也有预案可依。它详细列出了不同类型活动的Checklist,那种**实操性**极强的工具,比我之前在网上零散收集的那些模板要实用百倍。我按照书里的步骤一步步来,居然发现原本令人生畏的任务清单变得井井有条,那种掌控感,真是太棒了,极大地提升了我的自信心。
评分说实话,我原本以为这是一本老生常谈的工具书,里面无非是教你如何发邮件、如何跟供应商砍价之类的基础操作。然而,这本书真正让我眼前一亮的地方,在于它深入探讨了“体验设计”这一块。它巧妙地将心理学原理融入到活动流程的编排中,比如如何设置“惊喜点”来维持参与者的兴奋度,或者如何利用感官刺激来加深大家对活动的记忆。我特别喜欢其中关于“氛围营造”的讨论,它不仅仅停留在灯光和音乐的选择上,而是探讨了如何通过空间布局来引导人流和互动。我们公司上次举办的活动就显得有些沉闷,大家都在低头看手机,读完这本书后,我立刻明白了问题出在哪里——我们过于关注了“执行”,却忽略了“感受”。我现在正计划下一次的产品发布会,打算完全采纳书中的建议,设计一些非正式的互动区域,让参与者能在轻松愉快的氛围中建立联系。这本书的价值不在于教你怎么做,而在于教你**怎么思考**活动的意义和效果,这一点非常深刻。
评分我必须承认,在阅读这本书之前,我对“活动评估与反馈”这个环节总是敷衍了事,要么就是简单地发一个满意度问卷草草收场。这本书彻底颠覆了我对“活动结束”这个概念的理解。它详细阐述了如何构建一个多维度的评估体系,不仅仅是收集参与者的主观感受,还包括了对投入产出比(ROI)的量化分析,以及对后续营销影响的追踪。尤其是关于如何从负面反馈中提炼出有效改进措施的部分,描述得非常具有操作性,它教会我如何将批评转化为下一次优化的驱动力,而不是简单地自我辩护。书中给出的案例分析,展示了一些大型活动在事后如何通过数据分析来指导未来战略的制定,这让我看到了活动策划不只是一个一次性的执行任务,而是一个持续迭代和优化的商业流程。这对于想要将自己的服务提升到专业顾问级别的我来说,无疑是打开了一扇新的大门。
评分对于我这样一个自由职业者,经常需要为客户策划各种规模的私人派对和小型庆典,时间管理和资源整合是最大的挑战。这本书在这方面的见解,可以说是“高屋建瓴”却又“脚踏实地”。它提供了一套非常高效的项目管理框架,让我能同时处理多个项目的进度,而且不会让任何一个细节遗漏。我发现,以前我总是习惯于线性思考,即A完成后才开始B,但书中强调了并行处理和关键路径分析的重要性,这直接优化了我的工作流程,为我节省了至少20%的准备时间。此外,它对“创意本地化”的论述也非常到位,指出很多时候最精彩的元素并不一定是最昂贵的,而是最贴合当地文化和活动主题的。我尝试运用书中提到的“头脑风暴进阶技巧”来指导我的团队,发现大家产出的点子质量有了质的飞跃,不再是那种平庸的、随处可见的方案了。这本书简直是给独立策划人装上了一套企业级的项目管理系统。
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