This straight-to-the-point guide will help you develop a vigorous style of writing for all your business communications - whether to professors, prospective employers, business colleagues, clients or customers. It shows you how to command and keep your reader's attention, inform, instruct and persuade, enlist respect and prompt a positive response. It even tells you how to couch bad news. You'll find time-tested formats you can adapt right away for your correspondence and reports. And dozens of do's and don'ts save you time and help you steer clear of common errors. Thoughtful questions and invaluable checklists make important points memorable.
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