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BARTLETT 作者

HARVARD BUS. SC

译者

1998-11 出版日期

416 页数

$ 33.84 价格

HRD

丛书系列

9780875848495 图书编码

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发表于2024-11-08

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Managing Across Borders 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The first edition of "Managing Across Borders" was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new organizational form - the transnational - Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and cultivate a worldwide learning capability for driving continuous innovation across borders. In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today's leading global enterprises. The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational. Included with this edition is a new application workbook, is a highly practical tool for translating the book's ideas into action.

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