Partners.com

Partners.com pdf epub mobi txt 电子书 下载 2025

出版者:Perseus Books Group
作者:Michael J. Cunningham
出品人:
页数:236
译者:
出版时间:2001-06
价格:69.00元
装帧:Hardcover
isbn号码:9780738205021
丛书系列:
图书标签:
  • 经济 
  • 战略 
  • 商业 
  •  
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From e-commerce expert Michael Cunningham-an invitation to join the greatest period of partnership in business history.

Partnerships are the lifeblood of e-commerce.

But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours.

Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

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