The TIPPING POINT

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Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..

出版者:
作者:[加拿大] 马尔科姆·格拉德威尔
出品人:
页数:279
译者:
出版时间:2001-5
价格:91.00元
装帧:Paperback
isbn号码:9780349114460
丛书系列:
图书标签:
  • 思想 
  • 马尔科姆·格莱德威尔 
  • 管理 
  • 女性 
  • 商业 
  • 原版 
  • social-science 
  • audiobook 
  •  
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

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一种流行病的爆发需要三个条件,人们传播传染物的行为、传染物本身和传染物发挥作用需要的环境。一个流行潮的爆发,也起因于类似的三个条件,作者称之为个别人物法则、附着力因素、环境威力法则,其中任何一个条件的变化都可能引爆一场流行。 个别人物法则指出,一些特殊的人,...  

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《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。 我尝试着用这三个法则分析了一下“超女”的流行: 个别人物法则:通过组织“超女”们的fans,使“超女”成为联系员。 附着力因素法则(事物传递的信息):用PK、女...

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过去读过一次,觉得还好而已。有一些不错的点子,不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick,有更深层次的讨论和更详细的例子。 ==============================================   传播的媒介(人):      super connect...  

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1.流行三要素:传播行为、传播物本身、传播物发挥作用的环境。 2.个别人物法则(Law of the Few):三种关键角色联系员、内行、销售员。联系员维系着大规模的弱联系,是小世界中的社交经纪,他们不会回避对于社交关系的义务,在维持简单、随意、广泛的社交中获得快乐;内行会主...  

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將近20年過去了,這套理論其實已經不太新鮮了。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯

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將近20年過去了,這套理論其實已經不太新鮮了。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯

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將近20年過去了,這套理論其實已經不太新鮮了。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯

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必读书目 可读性随章节次序迅速递增

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必读书目 可读性随章节次序迅速递增

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