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Why Business People Speak Like Idiots 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Brian Fugere 作者

Free Press

译者

2005-3-2 出版日期

192 页数

USD 23.00 价格

Hardcover

丛书系列

9780743269094 图书编码

Why Business People Speak Like Idiots 在线电子书图书标签: 商业英文原版商业管理

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Why Business People Speak Like Idiots 在线电子书图书描述

There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The international language of business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

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