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Philip Kotler 作者

John Wiley & Sons

译者

2004-12-13 出版日期

307 页数

USD 29.95 价格

Hardcover

丛书系列

9780471476115 图书编码

Corporate Social Responsibility 在线电子书图书标签: CSR 經濟學管理社會學教材国有企业倫理學企業

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发表于2024-11-13

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Corporate Social Responsibility 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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六种CSR模式和许多案例值得参考。

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六种CSR模式和许多案例值得参考。

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。。。

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六种CSR模式和许多案例值得参考。

Corporate Social Responsibility 在线电子书著者简介

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Corporate Social Responsibility 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Corporate Social Responsibility 在线电子书图书描述

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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