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Great Ikea! 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Elen Lewis 作者

Cyan Communications

译者

2005-09-28 出版日期

192 页数

USD 12.95 价格

Paperback

丛书系列

9781904879206 图书编码

Great Ikea! 在线电子书图书标签: ikea 跨国公司原版外文图书设计生活瑞典文化 *生活*

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Great Ikea! 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Great Ikea! 在线电子书图书描述

IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.

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