Stated Choice Methods

Stated Choice Methods pdf epub mobi txt 电子书 下载 2025

出版者:Cambridge University Press
作者:Jordan J. Louviere
出品人:
页数:420
译者:
出版时间:2000-09-28
价格:USD 49.99
装帧:Paperback
isbn号码:9780521788304
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图书标签:
  • 计量经济学 
  • Marketing_Model 
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Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.

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The focus in on discrete choice model in experimental research

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The focus in on discrete choice model in experimental research

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The focus in on discrete choice model in experimental research

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The focus in on discrete choice model in experimental research

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The focus in on discrete choice model in experimental research

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