We may encounter different types of packaging everyday, but how many of us truly appreciate the art of packaging? From food packaging to beverage containers, tissue boxes to CD covers, packaging is hard to be missed in our daily lives. Yet not many of us see packaging as a form of art. Are we taking it for granted because it is around us at all times? Or perhaps we see it simply as a marketing tool to sell products?

When was the last time you were excited by the packaging of a product? Did it persuade you to buy the product? Packaging is not only a powerful selling tool, it is also an effective method of communication that can stimulate the viewers’ senses. Good packaging can break through the language barrier and can stand the test of time.

Like the three previous books in the series, the fourth book ‘It’s a matter of Packaging’ showcases some of the most creative and interesting work produced by designers from all over the world. The book is divided into three main sections: Visual, Touch and Idea, featuring work from almost sixty designers/ companies around the globe. The work ranges from shopping bags to music, food to beverages, books to catalogues, toys to fashion. There are interviews from three established packaging designers, Giannis Kouroudis from K2 design, Sayuri Shoji from Sayuri Studio and Tom Lancaster from Stylo Design.

With the diverse collection of work, this book will arouse your senses, inspire your mind and encourage you to appreciate the art of packaging.