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Principles of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Monle Lee 作者

Haworth Press

译者

1999-11 出版日期

0 页数

USD 44.95 价格

Hardcover

丛书系列

9780789006158 图书编码

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Principles of Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Principles of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Principles of Advertising 在线电子书图书描述

Discover a textbook that provides undergraduate or graduate students with a general introduction to the fast-changing field of contemporary advertising. Principles of Advertising: A Global Perspective brings together the business and communication aspects of advertising by balancing research and strategy with the creative and critical concerns of advertising. With a foreword by Don E. Schultz, a leading advertising consultant and professor at Northwestern University, this essential guide discusses new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give students current and proven information on the changing world of advertising.

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