Principles of Advertising

Principles of Advertising pdf epub mobi txt 电子书 下载 2025

出版者:Haworth Press
作者:Monle Lee
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页数:0
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出版时间:1999-11
价格:USD 44.95
装帧:Hardcover
isbn号码:9780789006158
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Discover a textbook that provides undergraduate or graduate students with a general introduction to the fast-changing field of contemporary advertising. Principles of Advertising: A Global Perspective brings together the business and communication aspects of advertising by balancing research and strategy with the creative and critical concerns of advertising. With a foreword by Don E. Schultz, a leading advertising consultant and professor at Northwestern University, this essential guide discusses new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give students current and proven information on the changing world of advertising.

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