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The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The Social Psychology of Consumer Behaviour (Applying Social Psychology)
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Richard Bagozzi 作者
Open University Press
譯者
2002-10 出版日期
240 頁數
USD 63.95 價格
Paperback
叢書系列
9780335207220 圖書編碼

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The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 用戶評價

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The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 著者簡介

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 著者簡介

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 圖書描述

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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The Social Psychology of Consumer Behaviour (Applying Social Psychology) 在線電子書 讀後感

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I am reading the book and it's beneficial to understanding of organizations I find this from Amazon: The Weick book is based on a few simple principles: organising is a kind or reiterated, continuous, evolutionary process of interaction. All kind of simpl...

評分☆☆☆☆☆

I am reading the book and it's beneficial to understanding of organizations I find this from Amazon: The Weick book is based on a few simple principles: organising is a kind or reiterated, continuous, evolutionary process of interaction. All kind of simpl...

評分☆☆☆☆☆

I am reading the book and it's beneficial to understanding of organizations I find this from Amazon: The Weick book is based on a few simple principles: organising is a kind or reiterated, continuous, evolutionary process of interaction. All kind of simpl...

評分☆☆☆☆☆

I am reading the book and it's beneficial to understanding of organizations I find this from Amazon: The Weick book is based on a few simple principles: organising is a kind or reiterated, continuous, evolutionary process of interaction. All kind of simpl...

評分☆☆☆☆☆

I am reading the book and it's beneficial to understanding of organizations I find this from Amazon: The Weick book is based on a few simple principles: organising is a kind or reiterated, continuous, evolutionary process of interaction. All kind of simpl...

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