A Practical Guide to CRM 在線電子書 圖書標籤:
發表於2024-09-09
A Practical Guide to CRM 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention.
To thrive in today's customer-driven economy a company needs to give customers what they really want. They don't just want the best prices, selection, and service; they want a relationship. CRM (customer relationship management) technology is designed to collect, store, and analyze data about customers, optimizing marketing, sales, customer service, back-office operations, and new product development. Yet, technology can't do it alone. In practice, CRM is a business strategy that evokes a corporate culture in which the customer is the center of the corporate universe and CRM technology is what enables that business strategy.
While CRM may start out as a means of linking different customer-facing functions, it must end up changing the way the entire company thinks about customers: who they are, what they want, and how they can be better served.
This book explores how to:
* Develop and use a CRM strategy to integrate all channels and media of customer contact from the Internet through field sales into one system.
* Know the customers and focus on their needs to better deploy resources and achieve lower costs, higher revenue, and increased customer loyalty.
* Use CRM tools to increase profitability.
* Link CRM tools with sales partners both up and down the value chain.
* Choose the right customer-focused strategies and the right CRM systems.
* Implement and deploy CRM for the best results.
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A Practical Guide to CRM 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024