Looking for better performance from your dealership? John Wyckoff literally wrote the book on running a successful motorcycle dealership back in the mid-1980s. He called it Mind Your Own Business. A lot has changed since then (and some has not).
In this new book, MYOB-2 Mind Your Own Business, 2nd Edition: The Complete Guide to Profitable Powersports Dealerships, John delivers more than 100 pages of new insights and information gained in another 20 years of experience in the industry. He covers the many changes, such as the expansion of dealerships from motorcycles to related powersports (like ATVs and watercraft) and the impact of computer management tools and Internet marketing. He even provides guidance on dealing with the behavior tendencies of your employees and your customers.
Starting out with help in taking a hard look at where your dealership is now, the book provides questionnaires, forms, and guidelines, along with practical "real-world" advice, that will help you improve your bottom line -- starting NOW.
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