The Culture Code 在線電子書 圖書標籤: 心理學 文化 營銷 文化密碼 行為動機分析 社會學 culture-code 美國
發表於2024-12-23
The Culture Code 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
論點的正確性不能抵消全書的扯淡性
評分想想是這麼迴事
評分信任的建立是讓對方看到自己的vulnerability, 第二個人能夠給齣接受和可以分享的迴應。不顯示任何的vulnerability不見得是好事。Connections重要並且face to face the interaction 更重要。有時候想迴答一些問題隻要見個麵。
評分有意思。。身處北美文化太久,知道缺陷在哪,卻從來沒有細緻思考過,讓我對各種文化更加産生興趣。畢竟這裏不是世界的中心。地球是圓的,沒有中心。
評分很有意思的研究視角
剋洛泰爾·拉帕耶博士:法裔美國人,擁有人類學和心理學雙學位,被譽為國際營銷大師。目前是他創辦的世界原型發現組織的董事長。他對文化密碼的研究至今已達三十多年。《財富》100強企業中,至少有50傢請他當顧問,甚至老布什在競選美國總統的時候,還請他破解美國總統的文化密碼。包括美國哥倫比亞廣播公司王牌電視嶄聞節目《60分鍾》在內的美國多傢全國性媒體曾報道過他,他還一度登上《紐約時報》周日版頭版。
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
这套思维方法,分析问题的方法,感觉是很科学的。美国的密码是青春。中国的密码是什么呢? 从南到北,疆域辽阔,时代也是在不断变革的潮流,可的确有一代一代明显清晰的烙印在里面。 看完了书再总结下试试~ =================================================== 呵呵,说俺...
評分最近看的一堆乱七八糟的,无非是试图从各个侧面给这个世界一个不同的解读,其中,正如封面叫嚣的那样,最有趣的的确是这本。imprint烙印的概念不是第一次遇到,但这样系统的讲述结果导出的方法是第一次,因此可以尝试从各种引言里面找到最后的那个密码,有点解谜的趣味。 而最...
評分最初是在杜然的博里看到一段有关牧马人的文字。很吸引我。在等着去买台湾版的时候发现了引进版。 文字、行文、构架很一般,不知是否有翻译的“功劳”。而内容与我想象的有差距。因此看到一半时,我放下了。 心里却一直记挂。再拿起,直到看完,然后就明白了,其实我有兴趣的...
評分最初是在杜然的博里看到一段有关牧马人的文字。很吸引我。在等着去买台湾版的时候发现了引进版。 文字、行文、构架很一般,不知是否有翻译的“功劳”。而内容与我想象的有差距。因此看到一半时,我放下了。 心里却一直记挂。再拿起,直到看完,然后就明白了,其实我有兴趣的...
評分最初是在杜然的博里看到一段有关牧马人的文字。很吸引我。在等着去买台湾版的时候发现了引进版。 文字、行文、构架很一般,不知是否有翻译的“功劳”。而内容与我想象的有差距。因此看到一半时,我放下了。 心里却一直记挂。再拿起,直到看完,然后就明白了,其实我有兴趣的...
The Culture Code 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024