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Strategic and Competitive Analysis

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Craig S. Fleisher 作者
Prentice Hall
译者
2002-03-29 出版日期
457 页数
USD 94.80 价格
Paperback
丛书系列
9780130888525 图书编码

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Strategic and Competitive Analysis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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BASIC APPROACH This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process. FEATURES/BENEFITS Consistent format for each technique description, background, rationale and implications, advantages, limitations, process, related tools. Coverage of "classic" as well as more popular contemporary techniques. FAROUT A unique evaluation process for each model identifying ease of, use and practicality. Designed to be frequently used as a handy comparison and reference source. Examinations and applications of techniques used in real organizations. Please see the Prentice Hall Custom Business Web site for the largest educational database available for the Strategy course. [A HREF="http://www.prenhall.com/custombusiness"> www.prenhall.com/custombusiness

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