BASIC APPROACH This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process. FEATURES/BENEFITS Consistent format for each technique description, background, rationale and implications, advantages, limitations, process, related tools. Coverage of "classic" as well as more popular contemporary techniques. FAROUT A unique evaluation process for each model identifying ease of, use and practicality. Designed to be frequently used as a handy comparison and reference source. Examinations and applications of techniques used in real organizations. Please see the Prentice Hall Custom Business Web site for the largest educational database available for the Strategy course. [A HREF="http://www.prenhall.com/custombusiness"> www.prenhall.com/custombusiness
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很充实的reference book，模型多，常用，没事拿来翻看就感觉很有收获。就是印刷实在太差了，如果是铜板就好了。
评分textbook, long ago
评分很充实的reference book，模型多，常用，没事拿来翻看就感觉很有收获。就是印刷实在太差了，如果是铜板就好了。
评分很充实的reference book，模型多，常用，没事拿来翻看就感觉很有收获。就是印刷实在太差了，如果是铜板就好了。
评分textbook, long ago
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