Measuring Brand Communication ROI 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Don E. Schultz 作者

Association of National Advertisers

译者

1997-09-23 出版日期

0 页数

USD 47.95 价格

Plastic Comb

丛书系列

9781563180743 图书编码

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发表于2024-07-05

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Measuring Brand Communication ROI 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Measuring Brand Communication ROI 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Measuring Brand Communication ROI 在线电子书图书描述

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?"

A key part of the book is the easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment. This formula is made available on an enclosed computer disk with both MAC and PC formats. Using the spreadsheet and step-by-step directions, Schultz and Walters demonstrate how marketers can mine databases and other resources to determine the actual dollar return on the range of brand communication efforts.

The book provides readers with a concise and informative history of brand communication measurement, including the author's vision of 21st century marketers. It makes the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace.

Note: If you are interested in this topic, you may want to arrange a customized seminar taught by Don Schultz at your company. Call ANA Seminars at 212.697.5950.

Measuring Brand Communication ROI 在线电子书下载 mobi epub pdf txt 在线电子书下载

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