Measuring Brand Communication ROI 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Don E. Schultz 作者

Association of National Advertisers

译者

1997-09-23 出版日期

0 页数

USD 47.95 价格

Plastic Comb

丛书系列

9781563180743 图书编码

Measuring Brand Communication ROI 在线电子书图书标签:

喜欢 Measuring Brand Communication ROI 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-26

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Measuring Brand Communication ROI 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Measuring Brand Communication ROI 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Measuring Brand Communication ROI 在线电子书用户评价

评分☆☆☆☆☆

Measuring Brand Communication ROI 在线电子书著者简介

Measuring Brand Communication ROI 在线电子书图书目录

Measuring Brand Communication ROI 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Measuring Brand Communication ROI 在线电子书图书描述

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?"

A key part of the book is the easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment. This formula is made available on an enclosed computer disk with both MAC and PC formats. Using the spreadsheet and step-by-step directions, Schultz and Walters demonstrate how marketers can mine databases and other resources to determine the actual dollar return on the range of brand communication efforts.

The book provides readers with a concise and informative history of brand communication measurement, including the author's vision of 21st century marketers. It makes the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace.

Note: If you are interested in this topic, you may want to arrange a customized seminar taught by Don Schultz at your company. Call ANA Seminars at 212.697.5950.

Measuring Brand Communication ROI 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!